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In all the years that I’ve been evaluating and using natural nutritional products, I’ve always been frustrated of the lack of clinical proof showing that these products are effective. Liquid Zeolite is not the only product that I’ve encountered with tons of testimonials that claim it’s effectiveness, but little or no “hard evidence”.

Several years ago this set me on a path to figure out why.

I remember a few years ago I had read that there was a clinical study done on apples… and sure enough… it proved that an apple a day actually DOES keep the doctor away. I remember thinking that this was an absurd waste of money. I mean, everyone knows that apples are good for you. Do you really need a study to prove it? In the case of apples, there are hundreds and hundreds of years of “testimonials” so it is mostly obvious that they work. However, what about new products? Moreover, what does it mean that a product “works”. As in the case of apples, we know they are good for you but what does it cure? Unlike a drug, nutritional products don’t cure anything, but they prevent disease by strengthening the immune system!

I’m starting to understand it all now. A clinical study to prove that a natural fruit like an apple is really just a fun little project for doctors. What I’ve found is that just like everything else, medicine is a business and clinical studies are part of the business. They need to perform clinical studies on the drugs that they want to bring to market. Therefore, there is a “return on investment” involved. A very expensive study is launched to prove the effectiveness of a new drug. Once it is released into the market, they make their money back (and then some).

So what about nutritional products like Liquid Zeolite?

Zeolite is a mineral. Like a fruit or vegetable, there is nothing patentable in a natural product because it is not manufactured. Sure in Zeolite’s case, there is a patent on the “activation” process, which is basically cleaning out the cages and packaging it in order to make it effective. However, natural nutritional products come from the ground which means that if a company were to pay for a study, then anyone would be able to use that same study to prove the effectiveness of their product and the company who performed the study in the first place would not be able to recoup their investment.

In the end, I’ve only grown more frustrated. It turns out that the word “cure” is really a made up word to describe the effects of a drug. If the product is not a drug and has not been demonstrated to have some effect in a laboratory clinical study, then it is by definition not a cure.

What a scam! We are made to believe that drugs are the only way to go because they are the only “cures”… However, in reality if we were to consume better foods, then we would probably not need these drugs in the first place.

I think something needs to change! We need to put more money into the “prevention” of disease and less into the management of these diseases.

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